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In 1979, Aristotle Onassis and his close partner Vassilis Lefakinis (Bill) decided to bring yachting charter to Greece; Bill was considered as one of the ‘top guns’ in maritime tourism globally. For the realization of this project, Aristotle and Bill invited many famous Americans and celebrities from around the world and yachted them in the Greek islands by using the yacht 'Christina' and other leading Greek and non-Greek owned yachts of the time. Personalities such as J. F. Kennedy, Bill Clinton, George Bush, Bo Derek and Hugh Hefner along with his ‘bunnies’ enjoyed the Greek islands. The goal had been achieved, as the media’s spotlight started falling onto our beautiful islands while the most recognized journalists around the world were making tributes for them.

yachting 1One year later, 'Yachting' magazine was founded, to satisfy the lifestyle needs of all those celebrities. The magazine’s context was dedicated to yachting chartering and to celebrities from all over the world, with special emphasis given to the beauty and the potential of the Greek seas and islands. ‘Yachting’ was the platform for many Greek star-journalists of the most popular TV channels and newspapers to start their career. Undoubtedly, the magazine holds a unique place in the Modern Greek-Press era.

yachting 2In 1995, the magazine’s reins changed hands and a new name, 'Sea and Yachting', was given to it. The success kept growing. With the sole aim of promoting Greece, the Editorial Team along with the former King Constantine made the first moves to bring the Olympic Games back to Greece. During that time, the Team never hid our deep love for sailing which was a relatively unknown sport in our country and, hence, the athletes had insufficient financial support. Through ‘Yachting’ pages and a series of actions, both offshore and racing sailing were promoted. The Team also stood by Nikos Kaklamanakis, the well-known Greek champion, supporting him actively.

In 2002, feeling its readers’ needs and holding on its self-evolving character, the magazine was renamed to 'Yachting Capital'. Shortly afterwards, yachting was adopted by the elite Greek businessmen and became their passion, lifestyle and the place of their business meetings. ‘Yachting Capital’ has since been established as the only magazine that businessmen carry from their office to their yacht and from there to their home. It is the media which provides on a monthly basis comprehensive information on the luxury lifestyle, the top-class galas and the expensive gadgets while, at the same time, gives a detailed presentation of the leading-edge mega yachts sailing the seas or being under construction in shipyards around the world.

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Συνειδητοποιώντας το μέγεθος της τουριστικής επιτυχίας


Το 2017 ήταν μία «ονειρική» χρονιά για την Ελληνική τουριστική βιομηχανία και τους έμμεσα εξαρτώμενους κλάδους. Τα έσοδα κατέγραψαν αύξηση της τάξεως του 10,8% συγκριτικά με το 2016 ξεπερνώντας όλες τις προβλέψεις. Αναλυτικότερα, η άμεση συμβολή του τουρισμού στο εγχώριο ΑΕΠ υπολογίζεται σε περισσότερα από 14,3 δισεκατομμύρια Ευρώ που μεταφράζεται σε 8%. Η συνολική όμως, συμβολή του κυμάνθηκε στα 35 δισεκατομμύρια Ευρώ που αναλογεί στο 19,7% του ΑΕΠ. Η εκρηκτική άνοδος ωφείλεται στην αυξημένη κατα 7,4% τουριστική εισροή από το εξωτερικό, στην αύξηση των διανυκτερεύσεων και της μέσης ατομικής δαπάνης ανα ημέρα. Αξίζει να σημειωθεί το εξαιρετικό έργο του Υπουργείου Τουρισμού που προώθησε υποδειγματικά την χώρα μας στο εξωτερικό και προχώρησε στην υπογραφή νέων διακρατικών συμφωνιών.

Οι προβλέψεις για το έτος που διανύουμε είναι θετικότερες από πέρσι. Η τουριστική εισροή αναμένεται να ξεπεράσει τους 30 εκατομμύρια επισκέπτες ανεβάζοντας τα έσοδα κατα 3,7% μονάδες σε σχέση με το 2017. Η συμμετοχή του τουρισμού στο ΑΕΠ υπολογίζεται πως θα εκτοξευθεί στα 52,8 δισεκατομμύρια Ευρώ. Μεγάλο μερίδιο του τουρισμού είναι big spenders που επιλέγουν να δαπανήσουν αστρονομικά ποσά κατα την παραμονή τους στην χώρα μας διευρύνοντας παράλληλα, τον τομέα του luxury yachting που σημειώνει την μεγαλύτερη ανάπτυξη της 20ετίας. Όπως γίνεται ευκόλως αντιληπτό, ο τουρισμός είναι ένα από τα στρατηγικά πλεονεκτήματα της Ελλάδας.

Realizing the magnitude of tourism success


2017 was a "dream" year for the Greek tourism industry and indirectly-dependent industries. The income recorded an increase of 10.8% when compared to 2016’s, surpassing all forecasts. More specifically, tourism's direct contribution to domestic GDP exceeded €14.3 billion, which is translated to 8%. However, its total contribution is estimated at 35 billion Euros, or 19.7% of GDP. The explosive rise is due to 7.4% increase in tourist inflow from abroad, an increase in overnight stays and in the average daily expenditures per day. It is worth noting the excellent work of the Ministry of Tourism which has exceptionally-promoted our country abroad and has signed new trans-national agreements.

The projections for this year are more positive than last year’s. The tourist inflow is expected to exceed 30 million visitors which will result in 3.7% revenue increase compared to 2017. Tourism contribution in GDP will increase to 52.8 billion Euros. A large share of tourism is known as ‘big spenders’ who choose to spend astronomical amounts during their stay in our country. This in turn, has boosted the luxury yachting sector which marks the largest growth of the last 20 years. As it can be easily understood, tourism is one of the strategic assets of Greece.



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